Phineas Street Vintage was founded by Caroline Wilder out of a love for vintage stemming from being close with her relatives of the Greatest Generation and wanting to keep their memories alive. Carolineʼs mission is to honor them and the planet by rescuing quality vintage goods and giving them a new home through her Etsy shop. She is passionate about inspiring designers and anyone decorating their homes to consider buying secondhand before they buy brand new, teaching methods for buying and shipping that comply with eco-friendly practices. She is committed to fighting the battle to combat climate change by selling one vintage piece at a time.

Her love for vintage doesnʼt stop there. Caroline is also an educator, helping other sellers realize their potential through group webinars and 1:1 private coaching sessions through her online education program Phineas Street School.

Visual Inspiration

The mood board for the Phineas Street brand was inspired by light, bright and airy imagery with a focus on unique vintage items and NewEngland comfort, featuring Carolineʼs home and the beautiful landscapes of Maine.

Color Story

The color palette below emulates the current branding of Phineas Street Vintage, featuring slight variations of the brandʼs original. The goal in creating these specific combinations was to give the brand an overall refresh while still allowing it to be recognized among the current Phineas Street audience.

Logo Variations

Our goal when designing the following logo concepts was to communicate that Phineas Street Vintage is a brand that values authenticity and nostalgic comfort. Each concept was intentionally designed to highlight bold, classic, and unique features that help position Phineas Street Vintage as a professional yet fun and highly recognizable brand. Within these logo concepts, youʼll find a variety of different options inspired by classic greek style as well as retro aesthetics and modern touches. Each logo concept also features a secondary design to represent Phineas Street School, the educational subset of the Phineas Street brand.

Interested in our Brand Identity Development services? Get in contact with us here.