Lauren Caputo is a Certified Registered Dietitian based In Madison, Wisconsin passionate about helping others learn to lead healthier lives, diet-free offering courses, 1 on 1 coaching, and helpful guides.

Visual Inspiration

When crafting the visual inspiration for The Dish by Lauren, our goal was to communicate feelings of positivity, happiness, freshness, and growth. The Mood Board features a mix of lifestyle, food-focused and person-focused imagery with bright backgrounds that are well-lit with neutral color tones. Well-balanced pops of color are infused through the selection of natural food items that contain bright, saturated, and eye-catching hues.

Color Story

This color story for The Dish by Lauren features bright hues intentionally selected to invoke feelings of positivity, happiness, and freshness.

Logo Variations

Each logo variation for The Dish by Lauren was designed with clean typography and approachability in mind. The logo suite included a main logo, 3 submarks, and 3 alternate logos for use across multiple platforms.

Interested in our Brand Identity Development services? Get in contact with us here.