We are thrilled to unveil the Brand Identity and Website Design we crafted for Kelly of Reviving Wellness LLC. This project has been a labor of love, and we are excited to share the final result with you. Our mission was to develop a Brand Identity that resonates with mid-career female healthcare professionals, including nurses, nurse practitioners, and physician assistants aged between their mid-20s and mid-40s.

Understanding the Audience

These professionals are often juggling demanding careers and familial responsibilities, striving to balance their professional aspirations with personal commitments. Despite their tireless efforts, they frequently experience feelings of fatigue, frustration, and a sense of ineffectiveness in their daily work routines. The daily grind can become a source of dread, leaving them questioning the impact of their efforts. Given the high demands of their roles, alternative career paths may not seem readily accessible.

In their quest to manage these challenges, they project an image of composure and sophistication, maintaining a polished exterior that belies the effort required to sustain such an appearance.

Reviving Wellness: The Mission

Reviving Wellness is dedicated to assisting these clients in overcoming burnout, achieving a better work-life balance, reducing stress, and fostering a more positive relationship with their jobs. Moreover, Reviving Wellness supports organizations in addressing workforce burnout and turnover, aiming to cultivate a healthier workforce and enhance patient outcomes.

Crafting the Brand Identity

Color Story and Representations

The colors and tones selected for the Reviving Wellness brand were chosen to evoke feelings of calm, serenity, and professionalism. Our goal was to ensure that prospective clients feel empowered as they embark on their journey of transformation and healing. The combination of blue and yellow tones strikes a beautiful balance of neutrality, inspired by nature.

Imagery Guidelines

The imagery style for Reviving Wellness is bright, featuring neutral backgrounds with pops of color from the brand palette. The focus is on lifestyle images that highlight nursing, wellness, nutrition, and nature.

Logo Suite

The logo suite for Reviving Wellness includes a primary logo, secondary logo, alternate logo, and sub mark to be used cohesively across multiple platforms and marketing collateral.

Primary Logo

The Primary Logo seamlessly blends simplicity and approachability with a compelling and commanding presence. The handwritten typeface adds a distinctive touch, fostering a sense of approachability and uniqueness. Paired with an elegant serif font, it conveys stability and professionalism, striking a harmonious balance that communicates the inviting yet data-driven nature of Reviving Wellness.

Secondary Logo

The Secondary Logo retains the features of the Primary Logo but is presented in a stacked formation, offering versatility in its application.

Alternate and Sub Mark Logos

The Alternate Logo features an abbreviated version of the Primary and Secondary logos, showcasing the brand initials in a handwritten typeface, creating a unique and recognizable icon.

The Submark Logo incorporates artistic elements with profound symbolism. The Erodium malacoides, known for its resilience, represents adaptability and perseverance. Its small pink or purple blooms celebrate femininity, while the embedded stars symbolize guidance, hope, and optimism. The cracks within the concrete elements symbolize strength and the ability to overcome challenges.

Website Design

Our vision for the website was to extend the branded assets and details from the Brand Identity Development phase, creating a beautiful, easy-to-navigate website that connects with Kelly’s ideal clients. The website tells the story of Reviving Wellness in an eye-catching and compelling way, ensuring a seamless user experience that aligns with the brand’s mission.

We are immensely proud of the Brand Identity and Website Design for Reviving Wellness LLC. We believe it captures the essence of Kelly’s vision and will resonate deeply with the healthcare professionals she aims to support. We invite you to explore the new brand and website and join us in celebrating the launch of Reviving Wellness, a beacon of hope and rejuvenation for those navigating the complexities of a career in the healthcare industry.

www.revivingwellnesscoaching.com

Interested in working with us to bring your branding and website to life? Schedule a complimentary 30-minute discovery call. We’d love to hear more about your vision and business!