This Summer we had the pleasure of leading a rebrand for Stephanie Vega, owner of Bare Complexion Acne & Skincare in Ventura, California. Her previous logo wasn’t resonating and was lacking a full Brand Identity that would help to establish brand recognition. She decided to invest in our full Brand Identity Package and the result?
A luxury, timeless, and recognizable brand that reflects the caliber of her services and proudly represents the amazing women she serves!
Our objective for this project was to craft a Brand Identity for Bare Complexion Acne & Skincare that would appeal to and attract women between 20-40 years old of various ethnicities, struggling primarily with acne, melasma, and pigmentation located in the Ventura and Santa Barbara counties. The goal of the final Brand Identity was to communicate that Bare Complexion Acne & Skincare is a brand that is honest, resourceful, approachable and down to earth. By combining the use of high-quality imagery, emotion driven color story and strategic logo design, the final result Brand Identity that evokes feelings of tranquility, purity, balance and passion.
Our intentions with the colors and tones selected for the Bare Complexion Acne & Skincare color story was to evoke positive emotions associated with relaxation and purity. The use of various beige and brown hues represents diverse skin tones while the addition of the blue tone is intended to be an accent reminiscent of the down to earth vibe of the Ventura coast. The dark grey tone is used to balance the palette as an additional accent color.
The serif typeface featured in the design was chosen to evoke feelings of luxury and stability. The embellishments on select characters gives the logo a unique and memorable style that is both classic and timeless.
The sans serif typeface featured in the lower hierarchy of the design gives a complimentary balance to the strength of the previous typeface. Although intentionally not as bold, it’s sleek style and use of uppercase letters creates an ideal complimentary balance.
We had an absolute blast working with Stephanie to bring her the Brand Identity of her dreams! We’re currently working on her brand new Website Design, so be sure to check back for a full reveal soon!
If you’ve been thinking about investing in Brand Identity Development but aren’t sure where to start, we invite you to get in touch with us to schedule a discovery call to see if Marra Creative Studio will be a good fit for you and your business: Inquire With Us
Hey! We're Kristin + Christina
Our passion is taking the creative reigns to give you more time and energy to focus on the areas of your business that excite you and truly light you up.