Karisa Curtis is a fitness and wellness coach who is dedicated to helping other women find their power and confidence through health and fitness. Her newest program “Fat Loss Finish Line”, is a virtual fitness program that focuses on helping busy women/moms to lose those last 5-10 pounds by dialing into fitness, nutrition, sleep, hydration, mindset, and more.    

Visual Inspiration

The visual inspiration and imagery for Fat Loss Finish line are largely guided by the color tones featured in the color story options below along with a light, bright and airy aesthetic. The imagery focuses on a mixture of images that feature Karisa in a fitness setting, casual setting, and at home in the kitchen with her family as well as images that help to communicate the importance of healthy nutrition and mental health habits.

Color Story

The focus of this color palette is to communicate a light, cheery and positive vibe for the Fat Loss Finish Line brand. Overall, the palette is inspired by hues of orange and yellow. The incorporation of the blue tone mimics the existing hue in Karisa’s current branding to help tie the two together into a recognizable visual story. 

Logo Variations

Our goal when creating the logo options below was to bring designs to the table that would compliment the current logo set for Karisa Fitness with a minimalist yet powerful structure that is sure to command attention and become another fun and recognizable asset in her branding arsenal. 

Interested in our Brand Identity Development services? Get in contact with us here.